POM Wonderful Presents: The greatest Movie Ever Sold – Reelworld (Kent Tentschert and Carol Hemphill)

POM Wonderful Presents: The greatest Movie Ever Sold - Reelworld (Kent Tentschert and Carol Hemphill) In 1982, The Hershey Company agreed to an advertising tie-in between its new candy, Reese’s Pieces, and an upcoming sci-fi flick. The movie was “E.T.” Overnight, Reeses Pieces sales increased by 65 percent, and the era of product placement had begun. Droll documentarian Morgan Spurlock’s (“Supersize Me”) newest crusade is to demonstrate the extent to which movies, television, and sporting events are saturated with products positioned to flame our desires and drain our bank accounts. With billions in play, we consumers are squarely targeted. To read the rest of Carol’s review, visit:...